Apple made an announcement this week that it would stop giving quarterly sales reports during their earnings calls. They will no longer let investors know how many iPads, iPhones, MacBooks, etc.were sold. Leaving everyone to guess. How well a business is doing is directly tied to their sales report, and it may be that since the iPhone grew 0% this quarter, that Apple is concerned how reporting sales affects their stock prices. At the same time, Apple also derives a great percentage of their incoming from various services.